content.article

Workshops, tutorials, lessons, and posts. Naming things is hard.

We use some internal definitions for various content containers in our information architecture, and I wanted to jot them down here just so we are on the same page because the words are common and carry different meanings:

* workshop: these are paywalled offerings. they can be live or self-paced. often they start as live and are then produced as self-paced, but that is not required. * tutorial: self-paced and free, but shaped like a workshop otherwise * lesson: tutorials and workshops are containers lessons. we often use "triplets" for lessons, so they are a "problem" video, an "exercise" for the learner to do, and a "solution" video demonstrating how the teacher would solve it * post: article or one off video (like you'd post to youtube)

posts are the *great* because they are lower effort and are highly shareable while boosting SEO. there can't be too many quality posts in our opinion. [https://www.totaltypescript.com/articles](https://www.totaltypescript.com/articles) - these are all written, but I see stand alone videos as very similar. the platform can accept either

tutorials are *excellent* "lead magnets" and require more effort basically being a series of related "posts" or "lessons". Tutorials help build up your email list, which is where the vast majority of sales come from. [https://www.totaltypescript.com/tutorials](https://www.totaltypescript.com/tutorials) - these are contextually related to the subject matter and often "intro" level

workshops are the product, both in the live and self-paced formats. In most cases we are "bundling" several self-paced workshops into the product we are selling, but that isn't required.

here's some lower level back-story to our IA approach with some interesting research of you like to nerd-out like that [https://badass.dev/information-architecture](https://badass.dev/information-architecture)